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Skills Applied
Concept Development
Product Development
E-commerce Management
Digital Marketing
Customer Service
Graphic Design
Photoshoot
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'Psithuria' is a name inspired by the root word 'psithurism', which means the sound of rustling leaves. The monochrome brand is inspired by Instagram youth culture, targeting a young customer niche. All designs are hand-drawn and digitally printed on 100% cotton t-shirts.
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Established in 2015 by Linh Vu, the brand started production in the U.S and later continued in Vietnam. At its peak, Psithuria gained 17,000 followers on Instagram.
Check out our Instagram for more.
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