Skills Applied
Concept Development
Collection Plan
Graphic Design
Website Design
Writing
Copywriting
Financial Management
Sustainability Research
BEEN is an online startup company that produces sustainable smart casual wear with a circular approach. Our company focuses on male creative freelancers aged 25 to 40 that work in big cities, such as Amsterdam. We have gathered research that this specific consumer tribe lacks flexibility and social connectivity. These men struggle to balance their work, social and travel life. That’s why we want to provide them with smart-casual wear, a combination of comfort and style, clothing that they can wear on any occasion at any time.
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Through field-research, we discovered that the majority of the coffee ground that they drink actually goes to waste in these cafes. That’s where we got the idea to use coffee as a material for our company. The final fabric consists of 25% coffee ground waste and 75% polypropylene that will be provided by our partner Tusti, an innovate start-up plastic recycling company in Eindhoven. The coffee ground waste will be collected from our local partner cafes in Amsterdam. There are plentiful benefits of using coffee ground in our garments. For instance, the coffee has anti-odor properties, UV ray protection, and a faster drying rate.​
View Files:
E-commerce Website
BEEN's website is created by me: Click to view. I produced all the written content as well as arranged the layout. The following images are examples of the content on the website.
