Skills Applied
Concept Development
Graphic Design
Quantitative Research
Qualitative Research
Visual Research
Data Analysis
Writing
Sustainability Research
My graduation thesis, titled 'The Emerging Vietnam: Vietnam Fashion Market Research Report 2020,' provides an in-depth analysis of Vietnam's emerging fashion market. The research focuses on market dynamics, consumer behavior, and emerging trends within the industry. It examines key factors driving growth, such as economic development, cultural influences, and the increasing influence of sustainability. The report offers valuable insights into market opportunities and challenges, providing strategic recommendations for brands looking to enter or expand within the Vietnamese fashion market.
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The final project is divided into two parts, the research report and the brand book. The second part of my thesis presents a comprehensive brand book called 'Not for Everyone,' a sustainable fashion brand concept. This brand book outlines the brand’s mission, vision, and core values, emphasizing sustainability and ethical fashion practices. It includes detailed guidelines on brand identity, such as logo design, color palette, typography, and tone of voice. The brand book also provides marketing strategies and customer engagement approaches tailored to promote sustainable fashion, aiming to attract conscious consumers who value eco-friendly and ethically produced clothing.
View Files:
The Report
The Emerging Vietnam
Vietnam Fashion Market Research Report 2020
The Product
The final product is a brand book that results from the research report.
