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Skills Applied
Trend Research
Data Analysis
Graphic Design
Writing
In this project, I and my group did research into what is going on in current society, what kind of megatrends there are, how they came to be, and how they could influence the fashion industry, in particular, the Childrenswear market.
The result is an in-depth quantitative and qualitative research into two megatrends: "Digitization" and "the Empowered Customer," as well as our interpretation of their effects on the future Childrenswear market and its consumer.
Finally, we generated four scenarios for the future, focusing on the year 2022 using ‘Driving Forces’ and ‘Scenario Template’ tools.
View Files:
Final layout created by me.
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